Most Google Ads accounts waste over half their budget on the wrong keywords, wrong audiences, and campaigns nobody's actually monitoring. We fix that — ROI-focused Google Ads management for local businesses.
Management fee from — you set your own ad budget
Typical time from audit to first live campaigns
Typical ROAS improvement in first 90 days
Hidden fees — management fee and ad spend are separate and transparent
Google makes it very easy to set up an Ads account — and very easy to waste your entire budget on clicks that never convert. Without proper keyword management, negative keyword lists, and bid optimisation, you're paying for traffic that has no intention of buying from you.
The worst part: you might not even know it's happening, because the default Google Ads dashboard makes everything look fine.
Wasted ad spend — showing ads for irrelevant searches, broad match terms, and audiences that will never convert. Money out the window.
No idea what's working — clicks, impressions, and spend are reported, but which campaigns actually drove phone calls or enquiries? Nobody knows.
Competitor ads beating you — they're bidding on your brand terms, their quality scores are higher, and their landing pages convert better.
Set and forgotten — Google Ads campaigns set up once and never properly optimised lose efficiency every week they're left alone.
Poor landing pages — even perfect ads fail if the page they land on doesn't convert. Most businesses never connect the two.
Every campaign we manage is focused on one thing: turning your ad spend into leads and customers at the lowest cost possible.
Full campaign architecture from scratch — or a rebuild of your existing account. Search campaigns, ad groups, keyword strategy, and match type selection all done properly.
Research-driven keyword lists focused on buying intent. Negative keyword lists to stop wasted spend. Local targeting to reach customers in your area, not the whole country.
Headlines and descriptions written to earn clicks from the right people — and discourage clicks from the wrong ones. A/B tested continuously to improve CTR and quality scores.
Smart bidding strategies tuned to your actual goals — leads, calls, sales. Automated rules and manual adjustments to keep your cost-per-acquisition low and trending downward.
Set up properly so you know exactly which ads drove phone calls, form submissions, or purchases. No tracking = flying blind. We always fix this first.
Plain-English reports every month: spend, leads, cost per lead, ROAS. What worked, what we changed, what we're doing next. Full transparency, no jargon.
Whether you have an existing account we're taking over or we're starting fresh, the process is the same: audit, fix, launch, optimise.
We analyse your existing account (or your competitors' ads if starting fresh), find wasted spend, and identify the fastest wins.
Campaign architecture, keyword lists, negative keywords, ad copy, and conversion tracking — all configured before a penny of ad spend goes live.
Campaigns go live with tightly controlled budgets. We monitor closely in the first two weeks to catch any issues early and refine targeting.
Weekly bid reviews, monthly strategy call, and a full report. The account gets better every month — that's the whole point.
You pay us to manage the campaigns. You pay Google directly for the ad spend. No markup on your budget — ever.
Ad spend: £500–£1,500/month recommended
Ad spend: £1,500–£5,000/month recommended
All prices + VAT. Minimum 3-month commitment, then rolling monthly. Ad spend paid directly to Google — not through us.
"We were spending £2,000 a month on Google Ads and getting maybe 8–10 leads. Whitfield IT cut the wasted spend in half and we're now getting 40+ leads on the same budget. Wish we'd done it sooner."
Free Google Ads audit — we'll show you exactly where your money is going and how to fix it.