Ads that earn their keep.
Some businesses need people ordering products. Some need enquiries coming in. Some need sign-ups, bookings, table reservations, or people through the door. Whatever you are after, the job is the same: get in front of the people already looking, and make sure the click turns into something.
Management fee from. You set your own ad budget
Typical time from audit to first live campaigns
Typical ROAS improvement in first 90 days
Hidden fees: management fee and ad spend are separate and transparent
Every pound of ad spend, accounted for. We make Google Ads measurable.
Google makes it very easy to set up an Ads account, and very easy to waste your entire budget on clicks that never convert. Without proper keyword management, negative keyword lists, and bid optimisation, you're paying for traffic that has no intention of buying from you.
The worst part: you might not even know it's happening, because the default Google Ads dashboard makes everything look fine.
Wasted ad spend: showing ads for irrelevant searches, broad match terms, and audiences that will never convert. Money out the window.
No idea what's working: clicks, impressions, and spend are reported, but which campaigns actually drove phone calls or enquiries? Nobody knows.
Competitor ads beating you: they're bidding on your brand terms, their quality scores are higher, and their landing pages convert better.
Set and forgotten: Google Ads campaigns set up once and never properly optimised lose efficiency every week they're left alone.
Poor landing pages: even perfect ads fail if the page they land on doesn't convert. Most businesses never connect the two.
Google Ads that pay for themselves.
Two separate costs, and you should always know which is which. Ad spend goes straight to Google or Meta, paid on your own card, on your own account. Our fee is what you pay us to run it. Your ad spend never passes through us and never appears on our invoice.
We build campaigns in your own Google Ads account, not ours. You have full access from day one and you keep everything if you ever leave. Some agencies run your ads inside their own account, which means your history, your data and your learning belong to them.
Most of the money in Google Ads now moves through Shopping and Performance Max rather than plain search ads, and both live or die on your product feed. We set the feed up properly, keep it healthy, and report on what actually sold and what you made back on every pound you spent.
Our fee is based on the size of the account, not a percentage of what you spend. We never earn more by telling you to spend more. And if your spend gets big enough that hiring someone in-house works out cheaper, we will tell you.
If you need to pause your ads, you can. Your account does not sit idle. We keep it maintained, keep an eye on your competitors, and have a restart plan ready. That is charged at 30% of your normal fee rather than the full amount.
Ads amplify what you already have. If your website does not turn visitors into anything, or you cannot tell what your ads actually brought in, paid ads will lose you money faster than anything else. We would rather say that up front. If that is where you are, the audit is the better place to start.
Full campaign architecture from scratch, or a rebuild of your existing account. Search campaigns, ad groups, keyword strategy, and match type selection all done properly.
Research-driven keyword lists focused on buying intent. Negative keyword lists to stop wasted spend. Local targeting to reach customers in your area, not the whole country.
Headlines and descriptions written to earn clicks from the right people, and discourage clicks from the wrong ones. A/B tested continuously to improve CTR and quality scores.
Smart bidding strategies tuned to your actual goals: leads, calls, sales. Automated rules and manual adjustments to keep your cost-per-acquisition low and trending downward.
Set up properly so you know exactly which ads drove phone calls, form submissions, or purchases. No tracking = flying blind. We always fix this first.
Plain-English reports every month: spend, leads, cost per lead, ROAS. What worked, what we changed, what we're doing next. Full transparency, no jargon.
From wasted spend to positive ROI in 4 steps.
Whether you have an existing account we're taking over or we're starting fresh, the process is the same: audit, fix, launch, optimise.
We analyse your existing account (or your competitors' ads if starting fresh), find wasted spend, and identify the fastest wins.
Campaign architecture, keyword lists, negative keywords, ad copy, and conversion tracking, all configured before a penny of ad spend goes live.
Campaigns go live with tightly controlled budgets. We monitor closely in the first two weeks to catch any issues early and refine targeting.
Weekly bid reviews, monthly strategy call, and a full report. The account gets better every month. That's the whole point.
Clear management fees. You own the ad account.
You pay us to manage the campaigns. You pay Google directly for the ad spend. No markup on your budget — ever.
"We were spending £2,000 a month on Google Ads and getting maybe 8–10 leads. Whitfield IT cut the wasted spend in half and we're now getting 40+ leads on the same budget. Wish we'd done it sooner."
Things people usually ask.
Stop wasting your ad budget.
Free Google Ads audit. We'll show you exactly where your money is going and how to fix it.