Ads that earn their keep.
Some businesses need people ordering products. Some need enquiries coming in. Some need sign-ups, bookings, table reservations, or people through the door. Whatever you are after, the job is the same: get in front of the people already looking, and make sure the click turns into something.
Ads live by Tuesday 13 October once we have access to your Google Ads account. Then a monthly report on cost per lead. Google Ads certified, targeted locally.
Management fee from. You set your own ad budget
Typical time from audit to first live campaigns
In paid media managed since 2005
Hidden fees: management fee and ad spend are separate and transparent
Every pound of ad spend, accounted for. We make Google Ads measurable.
Google makes it very easy to set up an Ads account, and very easy to waste your entire budget on clicks that never convert. Without proper keyword management, negative keyword lists, and bid optimisation, you're paying for traffic that has no intention of buying from you.
The worst part: you might not even know it's happening, because the default Google Ads dashboard makes everything look fine.
Spend on searches that convert. Irrelevant searches blocked with negative keywords, broad matches tightened and audiences checked.
Calls and enquiries counted. Conversion tracking shows which campaigns brought phone calls and enquiries, beyond clicks and impressions.
Ads that hold their own. Brand terms watched, quality scores raised and each ad matched to the right landing page.
Watched daily. Bids, budgets and ad tests adjusted as the results come in, so the account does not drift once it is set up.
Landing pages matched to the ads. The page an ad sends people to is checked against what the ad promised, so the click turns into a call.
Google Ads that pay for themselves.
Two separate costs, and you should always know which is which. Ad spend goes straight to Google or Meta, paid on your own card, on your own account. Our fee is what you pay us to run it. Your ad spend never passes through us and never appears on our invoice.
To Google
Your ad spend. On your own card, in your own Google Ads account.
It never appears on our invoice.
To us
One line. Our fee for running the ads.
The same fee anywhere in your band, so we earn nothing more when you spend more.
- Ad spend, to Google £3,000
- Our fee, to us £750
- Both halves together £3,750 a month
- If you pause, 30% of the fee, minimum £250 £250 a month
The ads pay for themselves when the work they bring in leaves more profit than both halves together. The monthly report counts it: what the ads brought in and what each one cost. Above £10,000 a month of spend the fee is 10% of spend, then 5% of the spend above £100,000; above £500,000 we price it on scope. The fee table below has every band.
We build campaigns in your own Google Ads account, not ours. You have full access from day one and you keep everything if you ever leave. Some agencies run your ads inside their own account, which means your history, your data and your learning belong to them.
Most of the money in Google Ads now moves through Shopping and Performance Max rather than plain search ads, and both live or die on your product feed. We set the feed up properly, keep it healthy, and report on what actually sold and what you made back on every pound you spent.
And if your spend gets big enough that hiring someone in-house works out cheaper, we will tell you.
If you need to pause your ads, you can. Your account does not sit idle. We keep it maintained, keep an eye on your competitors, and have a restart plan ready. That is charged at 30% of your normal fee rather than the full amount.
Ads amplify what you already have. If your website does not turn visitors into anything, or you cannot tell what your ads actually brought in, paid ads will lose you money faster than anything else. We would rather say that up front. If that is where you are, the audit is the better place to start.
Setup covers the whole account. Campaign structure, keyword research focused on buying intent, negative keyword lists, local targeting to the areas you serve, ad copy, and conversion tracking set up first, so you know which ads drove phone calls, form enquiries and sales.
The monthly fee covers: ongoing optimisation, negative keywords and search term review, bid and budget management, ad testing, product feed monitoring if you sell online, monthly report on what your ads brought in and what each cost, portal tickets and pause rate available.
A cost per lead is only as good as the tracking behind it. If yours is not set up, that is our Analytics and Optimisation work, from £350.
Four steps to spend that pays.
Whether you have an existing account we're taking over or we're starting fresh, the process is the same: audit, fix, launch, optimise.
We analyse your existing account (or your competitors' ads if starting fresh), find wasted spend, and identify the fastest wins.
Campaign architecture, keyword lists, negative keywords, ad copy, and conversion tracking, all configured before a penny of ad spend goes live.
Campaigns go live with tightly controlled budgets. We monitor closely in the first two weeks to catch any issues early and refine targeting.
Weekly bid reviews, monthly strategy call, and a full report. The account gets better every month. That's the whole point.
Clear management fees. You own the ad account.
You pay us to manage the campaigns. You pay Google directly for the ad spend. No markup on your budget, ever.
The management fee, by monthly ad spend.
Banded on your total monthly ad spend across every platform, on a rolling three month average reviewed quarterly. The ad spend itself goes to Google on your own card.
| Monthly ad spend | Management fee |
|---|---|
| Up to £2,000 | £500 a month |
| Up to £5,000 | £750 a month |
| Up to £10,000 | £1,000 a month |
| £10,000 to £100,000 | 10% of spend |
| £100,000 to £500,000 | £10,000 plus 5% of the spend above £100,000 |
| Over £500,000 | Priced on scope |
Minimum ad spend £750 a month. A paused account is charged at 30% of the normal fee, minimum £250.
"Alex has always been forward-thinking, using the latest technology and best practices to ensure our business was visible online and ahead of the competition."
Questions about paid ads.
Google Ads where you are.
Town by town pages with the local search numbers, and the same published prices on every one.
Google Ads, town by town ▾
Stop wasting your ad budget.
Tell us about your ads and we come back with a plan and a fixed fee. Already running an account? The PPC Audit, £299, shows where the money is going.