Google Ads for Greater Manchester businesses.

A roofer in Manchester pays around £5.24 a click and a skip hire firm in Bolton is chasing 1,300 searches a month, so the wrong clicks get expensive fast. We bid on the jobs you actually want, block the ones you do not, the free-advice searches and the postcodes you never drive to, and point each ad at a page about that job in that town.

Spinningfields and the city centre carry the priciest clicks in the county. An accountancy click averages £6.30 across Greater Manchester, IT support £6.55 in Manchester, office space £9.20. At that money you cannot send a click to a homepage and hope. One search, one landing page, and conversion tracking switched on before anyone talks about raising the budget.

Altrincham, Sale and Cheadle Hulme run on people searching nearby with money ready. Dentist searches in Manchester alone run to 2,900 a month, and the same pattern holds for clinics, salons and independent shops in the suburb belt. Ads work here when they run at the hours you can answer the phone, name the area in the headline, and land on a booking page, not a list of services.

We start with the free audit: what you are spending now, which searches it is landing on, and who else is bidding in your boroughs. If the numbers say ads will not pay for your trade at those click costs, we say so and you keep your money.

Then we pick keywords from real search data, borough by borough, because a search in Rochdale is not the same as one in Didsbury. Negative keywords go in on day one, so your budget is not spent on people hunting free advice, DIY guides or a job with you.

Every ad points at a page that answers the exact search. Someone typing van hire in Manchester should land on van hire, prices and a phone number, not a homepage. We build or fix that page, and it stays yours like everything else we build.

Conversion tracking goes on before the budget does, so we can see which searches turned into calls and forms rather than clicks. You get plain-English reporting each month, your ad account stays in your name, and you can give 30 days notice at any point.