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PPC / Paid Ads

Your account built properly, in your name, with tracking that actually works.

Your Google Ads account built properly, in your name, with tracking that actually works. This is the setup, done once, that everything afterwards depends on.

£500 Price agreed upfront No hidden extras
SPECIFICATION — GOOGLE ADS SETUP PPC / Paid Ads
What you get

Everything included, nothing hidden.

WHAT YOU GET — INCLUDED PPC / Paid Ads
Account structure in your own Google Ads account
Keyword research
Ad copy written
Conversion tracking installed and tested
Campaign types chosen (Search, Shopping, Performance Max, Display, YouTube as appropriate)
Product feed set up and checked if you sell online
Negative keyword foundation
SCOPE7 deliverables included
The detail

You get the account structure built inside your own Google Ads account, keyword research, ad copy written, conversion tracking installed and tested, and a negative keyword foundation so you stop paying for searches that were never going to buy from you. We choose the campaign types that suit your business rather than defaulting to search ads: Shopping and Performance Max where you sell products, Display, YouTube or Demand Gen where they earn their place. If you sell online, your product feed is set up and checked as part of this.

One Google Ads account is one relationship no matter how many campaign types run inside it, so this is the only Google setup fee you pay. Management is separate and starts straight away rather than being bundled into a free first month, because a month of management given away is a month nobody treats as real work. It takes about a week.

Who this is for

You want to be in front of people at the moment they are searching for what you sell, and you either have no Google Ads account or you have one that was set up badly and never fixed. You have a website that turns visitors into something, you can afford a sustained budget rather than a two week experiment, and you want the account to belong to you.

When this is not the right answer

If your website does not convert the traffic it already gets, ads will lose you money faster than anything else and the SEO Audit is the better first spend. If you cannot yet tell what came of a click, the Analytics Setup sets that up first. And if you have an existing account you suspect is wasting money, the PPC Audit tells you where before you rebuild anything.

How it works

Step by step.

01
Account and goals discovery
02
Keyword research
03
Build campaign structure
04
Write ad copy
05
Conversion tracking
06
Launch
Typical timescale
Around 1 week, once we have what we need from you.

Common questions

We write them as part of the setup, and you see them before anything goes live. You know your customers and the words they use, so if something we have written does not sound like your business, say so and it gets changed before it runs.
Because setup and management are genuinely different jobs and bundling them made one of them invisible. Setup builds the account; management is the ongoing work of watching and improving it. Separating them means you can see what each costs rather than finding out in month two.
A list of the searches you never want to pay for, set up before you spend anything. Without it you pay for people looking for free versions, jobs, or a different business with a similar name. It is one of the fastest ways an account leaks money, and it is far cheaper to prevent than to clean up.
What you sell, who you want to reach, the areas you cover, and what a good outcome looks like, whether that is orders, enquiries, bookings or sign-ups. You will also need to set up billing in your own account, which we walk you through, because your card stays yours.

How we make money

We charge for work, and that is all. Your ad spend, your software subscriptions and anything else bought on your behalf go on your own accounts at cost, with nothing added by us.

Our prices are published and they are the same for everyone.

Read how we work and how we make money →

Talk to us about your ads.

Straight answer, no obligation. Tell us what you need and we will tell you what it takes.