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Branding that works where people actually see it.

A logo on its own is not a brand. What matters is whether your business looks consistent and credible everywhere someone runs into it. Your website, your emails, your van, your invoices. We do the design that makes a business look like it knows what it is doing, and we do it with the website in mind, because that is where most people will meet you.

Your essentials by Friday 13 November logo, colours, type and card for £450. The full identity takes about three weeks, and you deal with the designer.

Fri6Fri13
£450

Design essentials package: logo, colours, type, card, signature

From £1,500

Full brand identity system: suite, guidelines, colour and type

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Designer, start to finish: the person you brief does the work

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Ongoing fees: design work is one-off and fixed price

Consistency is what makes a brand look established.

Most small businesses have a logo. Fewer have an identity: agreed colours, type and written guidelines that everyone producing material actually follows.

With one documented reference, every printer, sign-maker and developer produces work that matches, whoever makes it, whenever it's made.

A logo that fits the business today. Redrawn or refreshed around what the business does and how it works now.

One version for every supplier. Printers, sign-makers and web developers all work from the same files.

A written reference. Brand guidelines that hold the colours, type and rules, so consistency does not depend on memory or old email attachments.

Room for the real thing. A brand set up to show your own team, premises and work in place of someone else's photographs.

Files in one known place. Every logo version named, current and stored where you can find the right one.

Design that holds together.

Identity work with everything supplied: the designs, the files, and the guidelines that keep them consistent.

Logo & logo suite

A logo designed for where it will live, plus, at identity-system level, the alternate versions that keep it working across web, print, vehicles and signage.

Brand guidelines

A written document covering logo usage, clear space, colour, type, and dos and don'ts: one reference for your team, your printers and your suppliers.

Colour & type systems

A defined palette with values for print and screen, and typefaces with a clear hierarchy for headings, body and supporting text, chosen to work together everywhere.

Print & stationery artwork

Business cards and stationery supplied as print-ready artwork, with final files organised and handed over for you to keep and reuse.

Email signatures

A designed email signature that matches the rest of the identity, so the brand carries through to every message your business sends.

Photography briefs

A written brief, coordination with your chosen photographer, and a precise delivery specification, so the images that come back are the ones your website and marketing need.

Brief, drafts, final files.

Starting from nothing, or tidying an identity that has drifted, the process is the same.

Tell us about your business

What you do, who your customers are, where the brand will be used: web, print, vehicles, signage, and what design material already exists.

Scope & style references

We agree what the work needs to cover, the style references that set direction, and a timescale, all before design starts.

Design & refine

We design, you give feedback, we refine, working directly with the designer at every stage.

Handover

Final files, guidelines and assets, organised and ready to hand to printers, sign-makers or web developers.

It doesn't stop here. Brands settle in over time: refinements, new applications and new assets as you need them.

Design questions.

Yes. You get all the original source files and they are yours to keep. No holding your logo hostage, no coming back to us every time you need it in a different format.
Yes, and it is the same price either way. That is worth knowing, because it means replacing a logo you were never happy with costs you nothing extra. If yours works, we build around it. If it does not, we will say so and you can decide.
You get three initial routes to choose from, then two rounds of revisions on the one you pick. The direction is agreed before any design starts, which is what keeps it to two rounds rather than an open-ended back and forth.
Yes. Everything is set up to work on screen and in print: the colours are specified for both, and anything like a business card is supplied as print-ready artwork. You will not find it looks right on your website and falls apart the moment you send it to a printer.
The team at Whitfield IT does it in house. Want to know more? Get in touch.

Ready to look the part?

Start with the free website audit. It shows how your site presents your brand today. Or tell us about your project directly.