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PPC / Paid Ads

We run your ads, watch them daily, and tell you what came of it.

We run your ads, watch them, and tell you what came of it. Ongoing optimisation, negative keywords and search term review, bid and budget management, ad testing, and product feed monitoring if you sell online.

£500/month Price agreed upfront No hidden extras
SPECIFICATION — PPC MANAGEMENT PPC / Paid Ads
What you get

Everything included, nothing hidden.

WHAT YOU GET — INCLUDED PPC / Paid Ads
Ongoing optimisation
Negative keywords and search term review
Bid and budget management
Ad testing
Product feed monitoring if you sell online
Monthly report on what your ads brought in and what each cost
Portal tickets
Pause rate available
SCOPE8 deliverables included
The detail

The monthly report is the part that should be different from what you are used to. It says what your ads brought in and what each one cost you. For a shop that means orders, revenue and what you made back on every pound spent. For everyone else it means enquiries, bookings or sign-ups and what each one cost. Rankings and impressions are not an outcome and reporting them as though they were is how agencies avoid the real question.

The fee is based on the size of the account rather than a percentage of what you spend, so we never earn more by telling you to spend more. It bands on your total monthly spend across every platform, and bands are set on a rolling three month average reviewed quarterly, so one unusually busy month does not move you up. If your spend ever gets large enough that hiring somebody in-house works out cheaper than paying us, we will tell you that too.

Who this is for

You have ad accounts running and nobody is really watching them, or you are starting fresh and know that setting up an account is not the same as running one. You are spending at least the minimum where management makes sense, and you want somebody accountable for what the spend produced rather than a monthly summary of activity.

When this is not the right answer

Below the minimum monthly ad spend, our fee costs more than the ads are worth and we would rather say so than take it. If your website does not convert what it already gets, or you cannot tell what a click led to, fix that first: the SEO Audit or the Analytics Setup. If you want somebody to build the account and then leave you to run it, buy the setup alone.

How it works

Step by step.

01
Onboard account
02
Monthly optimisation and bid management
03
Negative keyword review
04
Monthly report

Common questions

From the size of the account, banded on your total monthly ad spend across all platforms, with add-ons for platforms beyond the first. It is deliberately not a percentage of spend, because that would mean earning more every time we told you to spend more. You can see the bands before you talk to us.
Bands are set on a rolling three month average and reviewed quarterly rather than recalculated monthly. A seasonal peak does not push you into a higher band for one month and a quiet month does not need renegotiating.
What the ads brought in and what each one cost: orders and revenue for a shop, enquiries, bookings or sign-ups for everyone else, with what changed that month and what is planned next. If something did not work, it says that rather than burying it.
You can pause, and your account does not sit idle while you are away. We keep it maintained, keep an eye on what your competitors are doing, and have a restart plan ready so you are not starting cold. That is charged at a reduced pause rate rather than your full fee.
No, and we will not take them. Ad spend goes directly to Google or Meta on your own card in your own account. It never passes through us and never appears on our invoice, so you can always see exactly what you spent on ads and what you paid us.

How we make money

We charge for work, and that is all. Your ad spend, your software subscriptions and anything else bought on your behalf go on your own accounts at cost, with nothing added by us.

Our prices are published and they are the same for everyone.

Read how we work and how we make money →

Talk to us about your ads.

Straight answer, no obligation. Tell us what you need and we will tell you what it takes.