The bits your website cannot do yet.
Sometimes a website needs to do a job that no plugin does properly. Take bookings the way your business actually takes bookings. Sell courses. Handle a process nobody else has. We build those properly, on WordPress, so they work with the site you already have rather than sitting awkwardly beside it.
Booking live by Thursday 19 November for a booking and scheduling build from £600. Anything else is priced from the spec, built on WordPress and kept maintained.
Most custom work goes wrong before anybody writes any code.
Complicated projects quoted from a phone call go wrong in the same way every time. The price was a guess, the scope was assumed rather than agreed, and the argument arrives in month three when somebody says they thought that was included.
The other way it goes wrong is quieter: something gets built, nobody maintains it, and it breaks against an update a year later.
Bookings taken while you work. Customers book from the site at any hour, and the booking lands in your diary without a phone call.
The job your website cannot do, built. When no plugin fits how you work, the feature is built around your process instead of changing it.
One place instead of three. Payments, files and records joined up, so they agree with each other without you making them.
One price, pinned down first. What is being built is written down before it is priced, which is why the figure is agreed before any work starts.
Kept working after launch. WordPress and its plugins change constantly. A care plan keeps what we build updated and tested against each change.
What we build, and how it stays working.
Bookings taken online the way your business actually takes them: a calendar built around your real availability, confirmations and reminders sent automatically, payments or deposits if you want them. A piece of functionality built specifically for your business, when nothing off the shelf does the job properly. Gated content, courses and members paying you every month, with progress tracking and recurring payments. All three are priced from, because the jobs vary enormously.
If something off the shelf does the job for forty pounds, we will tell you that rather than quoting you fifteen hundred to rebuild it. Saying so costs us a sale and keeps us worth calling next time. Custom is for when the ready-made answer genuinely does not fit, which usually means your process is unusual, or that two systems need to work together in a way nobody anticipated.
Anything custom needs looking after. WordPress updates itself constantly, and custom code that nobody maintains will eventually break, usually at the worst moment. Everything we build comes with a monthly plan that keeps it working, and it is fair to say plainly why that plan is not optional. Custom code is a permanent maintenance liability: without a maintenance arrangement, either you pay for the same repair over and over or we fix it free forever, and neither of those is honest.
If what you want does not fit any of those, we scope it properly first, so the price is real. Paid Discovery buys discovery sessions, a full written specification, a clear statement of what it will and will not do, and a fixed price for the build itself. It exists because of a specific failure: projects quoted from a phone call go wrong the same way every time, and the argument arrives in month three. The fee credits in full against the build if you go ahead within ninety days, and you keep the specification either way.
Scoped in writing, then built.
Anything that does not fit a standard product goes through the same four steps, so the price you get is real.
Sessions to work out what the thing actually has to do, rather than assuming it from a conversation.
A full specification setting out what it will do and, just as usefully, what it will not. You keep it either way.
The build is priced from the specification rather than estimated, so the number does not move once work starts.
A monthly plan covering updates, compatibility as WordPress changes around it, and small adjustments.
Scoped first, then built.
Three things come up most often, plus the discovery step that turns an unusual requirement into a specification and a real price.
We’ve recently had a purpose built system created by Alex, he listened to our needs, was incredibly supportive throughout & has been very flexible post creation to make tweaks as we’re learning how to get the most out of it… He’s a joy to work with, incredibly knowledgeable in his field…
Worth knowing before you buy.
Got a job your site cannot do?
Tell us what it is and we will tell you whether something off the shelf already does it.