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Product Builds

A piece of functionality built specifically for your business.

A piece of functionality built specifically for your business, when nothing off the shelf does the job properly.

From £1,500 Price agreed upfront No hidden extras
SPECIFICATION — CUSTOM WORDPRESS PLUGIN Product Builds
What you get

Everything included, nothing hidden.

WHAT YOU GET — INCLUDED Product Builds
Bespoke WordPress plugin built to your specification
SCOPE1 deliverable included
The detail

Before anything gets built we will tell you if a plugin already does it. If something off the shelf handles the job for forty pounds, saying so costs us a sale and keeps us worth calling next time. Custom is for when the ready-made answer genuinely does not fit, which usually means your process is unusual or you need two systems to work together in a way nobody anticipated.

The monthly plan is not optional on this product, and it is fair to say why plainly. Custom code is a permanent maintenance liability: WordPress and its plugins update constantly, and something built for your site today will eventually break against a future update. Without a maintenance arrangement, either you pay for that repeatedly or we fix it free forever, and neither of those is honest.

Who this is for

You have a specific job your website cannot do, you have looked at the available plugins, and none of them fits without compromising how you work. The workaround you are using now costs real time every week. You would rather have something built around your process than change your process to suit software.

When this is not the right answer

If a plugin does it, buy the plugin, and we will tell you when that is the case. If what you need is a whole system rather than a piece of functionality on your website, the Portal tiers or the Bespoke System Build fit better. If you are not prepared to keep it maintained, do not commission custom code at all.

How it works

Step by step.

01
Agree specification
Needs you
02
Build
03
Test
04
Handover
Typical timescale
Around 3 weeks, once we have what we need from you.

Common questions

We look at what exists first. If an off-the-shelf option does the job, or does most of it with a small adjustment, that is what we recommend. Custom is the answer when the fit is genuinely poor or when connecting things nobody expected to connect.
Because custom code needs maintaining in a way a standard site does not. Core updates and plugin changes will eventually break it. Pretending otherwise means one of us absorbs an unpredictable cost later, and being clear now is better than an awkward conversation then.
Around three weeks for a typical piece of functionality, agreed with you before starting once we know exactly what it has to do. Anything unusually large gets scoped properly first rather than estimated on a call.
Yes, and it usually is, because businesses change. Small adjustments are part of the monthly plan. Anything substantial is quoted as its own piece of work, so you always know which one you are asking for.

How we make money

We charge for work, and that is all. Your ad spend, your software subscriptions and anything else bought on your behalf go on your own accounts at cost, with nothing added by us.

Our prices are published and they are the same for everyone.

Read how we work and how we make money →

Tell us what you need built.

Straight answer, no obligation. Tell us what you need and we will tell you what it takes.