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Marketing & Content

Your email marketing set up, with a welcome sequence that runs itself.

Your email marketing set up, with a welcome sequence that runs itself. This is marketing email, meaning newsletters and campaigns to your list, rather than mailboxes for your staff.

£300 Price agreed upfront No hidden extras
SPECIFICATION — EMAIL MARKETING SETUP Marketing & Content
What you get

Everything included, nothing hidden.

WHAT YOU GET — INCLUDED Marketing & Content
Platform set up
List imported and cleaned
Welcome sequence written and automated
Templates designed in your branding
Signup forms on your site
Sending domain authenticated
SCOPE6 deliverables included
The detail

You get the platform set up, your list imported and cleaned, a welcome sequence written and automated, templates designed in your branding, signup forms on your site, and your sending domain authenticated so your emails actually arrive. That last item is the one people skip and it is the one that decides whether any of the rest matters, because unauthenticated mail increasingly lands in spam without warning.

The welcome sequence is where the value concentrates. It is the only email everybody opens, because they have just signed up and are actively interested. Written once, it then runs for every new subscriber without anybody touching it, which makes it the highest-return thing in the whole setup.

Who this is for

You have a list, or the makings of one, sitting in a spreadsheet or in your shop's customer records, and you have never done anything with it. Or you are sending occasional emails from your normal inbox and know that is not sustainable. You want the foundations laid properly so sending becomes easy rather than a project each time.

When this is not the right answer

If you want somebody writing and sending your campaigns every month rather than setting up the system, that is the Email Campaign Management and this is the groundwork it needs. If what you actually want is email addresses for your staff on your own domain, that is the Email Setup, which is a completely different product despite the similar name.

How it works

Step by step.

01
Set up platform
02
Import and clean list
03
Build welcome sequence
04
Design templates
05
Signup forms
06
Authenticate domain
Typical timescale
Around 1 week, once we have what we need from you.

Common questions

It is a set of records proving your emails genuinely come from you. Without it, providers increasingly treat your campaigns as suspicious and quietly filter them, so you see a low open rate and assume nobody is interested when in fact nobody received it.
Removing duplicates, obvious errors and addresses that no longer exist before you start sending. It matters because sending to dead addresses damages your reputation as a sender, which affects whether your email reaches everybody else.
Usually yes, and the important question is where it came from, because people need to have agreed to hear from you. If a list is of uncertain origin we will say so, since the risk of sending to it is worse than the benefit.
Whichever suits your size and what you want to do, and it is set up in your own account so it stays yours. You pay the platform directly for it, at whatever their rate is, with nothing added by us.

How we make money

We charge for work, and that is all. Your ad spend, your software subscriptions and anything else bought on your behalf go on your own accounts at cost, with nothing added by us.

Our prices are published and they are the same for everyone.

Read how we work and how we make money →

Talk to us about marketing.

Straight answer, no obligation. Tell us what you need and we will tell you what it takes.