The words on your website, and working out what they should say.
The words on your website, and working out what they should say. This is the top of the writing ladder: an article is one piece, and this is your whole site.
From £750, price agreed upfront, no hidden extras.
From £750 From this price, final scope agreed before we start.
- Start today
- live by Thu 19 Nov
- Timescale
- around 2 weeks
Everything included, nothing hidden.
Copywriting and Content Strategy
4 things included, from our Marketing & Content work
You get the messaging worked out before anything is written, your homepage and key pages written, your services described in the language your customers actually use rather than the language your industry uses internally, and a content plan for what comes next.
The messaging stage is the part that earns the money and the part people want to skip.
Most website copy is weak not because it is badly written but because nobody decided what it was supposed to say: who it is for, what makes you different from the firm down the road, and what you want somebody to do. Writing before settling that produces polished words about nothing in particular.
Who this is for
You know your website does not sound like you, or it describes what you used to do. You struggle to explain what makes you different without falling back on words every competitor also uses. You have a good business and the site does not convey it, and you would rather have it thought through than get more pages of the same.
When something else fits better
If you want individual articles for search, that is the SEO Content Writing and it costs considerably less. If your site needs rebuilding rather than rewriting, a rebuild or the Website Refresh usually includes the copy work. If you are not prepared to say anything specific about what makes you different, no amount of writing will fix that.
Step by step.
We need time with you, talking through what you do, who it is for and how you describe it out loud. The writing starts from that conversation.
We settle who the site is talking to, what separates you from competitors and what you want visitors to do, before any copy is written.
Your homepage and key pages are written, describing your services in the language your customers use.
You get a plan of what to publish next and why, covering the questions worth answering, the missing pages and an order to do them in.
"Time and time again, Alex has helped me showcase my products and services, build strong online visibility, and grow businesses from startup stage to seven-figure success."
Common questions
How we make money: we charge for work, and that is all. Your ad spend, your software subscriptions and anything else bought on your behalf go on your own accounts at cost, with nothing added by us. Our prices are published and they are the same for everyone. Read how we work and how we make money →
Talk to us about marketing.
Straight answer, no obligation. Tell us what you need and we will tell you what it takes. Or ring 01244 565 666.