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Marketing & Content

The words on your website, and working out what they should say.

The words on your website, and working out what they should say. This is the top of the writing ladder: an article is one piece, and this is your whole site.

From £750 Price agreed upfront No hidden extras
SPECIFICATION — COPYWRITING AND CONTENT STRATEGY Marketing & Content
What you get

Everything included, nothing hidden.

WHAT YOU GET — INCLUDED Marketing & Content
Messaging worked out before anything is written
Homepage and key pages written
Your services described in language your customers use
A content plan for what comes next
SCOPE4 deliverables included
The detail

You get the messaging worked out before anything is written, your homepage and key pages written, your services described in the language your customers actually use rather than the language your industry uses internally, and a content plan for what comes next.

The messaging stage is the part that earns the money and the part people want to skip. Most website copy is weak not because it is badly written but because nobody decided what it was supposed to say: who it is for, what makes you different from the firm down the road, and what you want somebody to do. Writing before settling that produces polished words about nothing in particular.

Who this is for

You know your website does not sound like you, or it describes what you used to do. You struggle to explain what makes you different without falling back on words every competitor also uses. You have a good business and the site does not convey it, and you would rather have it thought through than get more pages of the same.

When this is not the right answer

If you want individual articles for search, that is the SEO Content Writing and it costs considerably less. If your site needs rebuilding rather than rewriting, a rebuild or the Website Refresh usually includes the copy work. If you are not prepared to say anything specific about what makes you different, no amount of writing will fix that.

How it works

Step by step.

01
Brand and audience discovery
Needs you
02
Define messaging
03
Write copy
04
Content plan
Typical timescale
Around 2 weeks, once we have what we need from you.

Common questions

Because writing without it produces words that read well and say nothing. Deciding who you are talking to, what genuinely separates you from your competitors and what you want people to do is the work. The writing is what happens once those are settled.
By asking, properly, and by listening to how you describe what you do when you are not trying to write it down. Businesses usually explain themselves best in conversation and worst on their own website, and a lot of the job is capturing the first version.
Your homepage and your key pages, agreed at the start, which usually means the pages that describe your services and the page people arrive on. It is the pages that carry the persuading rather than every page on the site.
What to publish next and why: the questions worth answering, the pages that are missing, and an order to do them in. It means the site has a direction after we finish rather than sitting untouched until it needs rewriting again.

How we make money

We charge for work, and that is all. Your ad spend, your software subscriptions and anything else bought on your behalf go on your own accounts at cost, with nothing added by us.

Our prices are published and they are the same for everyone.

Read how we work and how we make money →

Talk to us about marketing.

Straight answer, no obligation. Tell us what you need and we will tell you what it takes.