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Regular emails going out to your list, written and sent for you.

Regular emails going out to your list, written and sent for you. The list you already have is the cheapest audience you will ever reach, and for most businesses it sits untouched between one Christmas message and the next.

From £299/month Price agreed upfront No hidden extras
SPECIFICATION — EMAIL CAMPAIGN MANAGEMENT Marketing & Content
What you get

Everything included, nothing hidden.

WHAT YOU GET — INCLUDED Marketing & Content
Monthly campaigns written and designed
List segmented so people get relevant things
Sent and monitored
Report on opens, clicks and what came of it
SCOPE4 deliverables included
The detail

You get monthly campaigns written and designed, your list segmented so people receive things relevant to them, sending and monitoring, and a report on opens, clicks and what came of it. Segmenting is what separates email that works from email people unsubscribe from: existing customers, people who enquired but never bought, and people who bought once two years ago should not all get the same message.

The consistency is the product. Almost every business intends to email its list regularly and almost none of them do it, because it is always the thing that can wait a week. Having somebody else responsible for it going out is the difference between a list that earns and a list that decays.

Who this is for

You have a list of a reasonable size and you rarely email it because writing something takes an afternoon you do not have. You know there is business sitting in there: repeat customers, people who enquired and went quiet, people who bought once and would again if reminded. You want it handled every month without you starting from a blank page.

When this is not the right answer

If your email platform is not set up yet, the Email Marketing Setup comes first, because sending campaigns from an unauthenticated domain to an uncleaned list is how you end up in spam. If your list is very small, the honest answer is to build it first, because a well-written campaign to a hundred people cannot produce very much.

How it works

Step by step.

01
Onboard list and platform
02
Monthly campaign build and send
03
Segmentation
04
Monthly report

Common questions

That is agreed with you and it depends on your business: offers, news, useful advice, or a mix. What works is emails that are worth opening on their own terms, because a list that only ever hears from you when you want something stops opening.
Your list is divided by things that matter to how people should be spoken to: existing customers versus prospects, what they bought, how long ago, where they came from. It means people get something relevant, which is what keeps them subscribed.
Monthly campaigns as standard, which suits most businesses. Sending more often works in some sectors and quickly annoys people in others, and we will be honest about which yours looks like rather than sending more because it fills a report.
Opens, clicks, and what came of it: enquiries, orders or bookings that followed. Opens alone are a weak measure and have become less reliable, so the useful figures are what people clicked and what happened next.

How we make money

We charge for work, and that is all. Your ad spend, your software subscriptions and anything else bought on your behalf go on your own accounts at cost, with nothing added by us.

Our prices are published and they are the same for everyone.

Read how we work and how we make money →

Talk to us about marketing.

Straight answer, no obligation. Tell us what you need and we will tell you what it takes.