Social media for Liverpool businesses.

Shoppers and diners searching for things to do in the city land on your name, then open your profile to see whether you are open and worth the walk. Winning here means posts that show this week's menu and the hours you actually trade, alongside chains that post every day. A photograph of your own counter beats anything stock.

Visitors book before they travel. Someone hunting an Airbnb stay in the city will open a bar or restaurant profile from the train, and a feed that went quiet costs you the table. Getting this right near the Dock and Pier Head means recent pictures of the room and a plain note of what is on this weekend, so a stranger can picture the evening before booking.

Agencies, software firms and consultancies around the Baltic Triangle and the universities are judged on visible expertise. Someone handed your name reads your recent posts to work out whether you understand their problem. The proof is the work in public: what you built for a client and what it changed, explained in language a buyer without a technical background can follow.

First we look at what you already post, what the businesses you compete with in the city are putting out, and where your profiles send people. The free website audit is the standard first step, because social sends traffic to a site that has to hold it.

We pick the platforms your customers actually use rather than all of them, then set out the month ahead: the posts, the pictures we need from you and the jobs or dishes worth showing. You see the plan before anything is written. Nothing goes out that you have not read.

Copy is written the way you talk, not the way a marketing department talks. If you say jobs and not projects, so do we. Photographs from your phone beat stock pictures of a city skyline, so we tell you what to snap while you are on site.

Then we schedule and post it, keep an eye on replies and messages so an enquiry does not sit unanswered, and send you a plain English report each month: what went out, what people did next and what we would change. The accounts stay in your name, and you can stop on notice.