Social media for Manchester businesses.

Independents around Thomas Street, Stevenson Square and the Arndale live on people deciding where to go tonight. There are 6,600 searches a month for restaurants in Manchester and 9,900 for an Airbnb stay here, and plenty of those people open your profile before they book. Winning is a page that has obviously been updated recently, with your own photographs instead of stock, and hours that match the door.

Dentists, physiotherapists, opticians and solicitors in Didsbury, Chorlton, Withington and Fallowfield get chosen after a quiet check. Someone reads a recommendation in a local group, then looks at your page to see whether the place is still running and whether the people look like people. Posts that answer the ordinary worries, what a first appointment involves, what parking is like, do more here than anything clever.

Production companies and digital studios at Salford Quays are judged on work people can see. A producer at dock10 or an agency lead checks your feed while deciding who to brief, and an empty one reads as quiet order books. Showing the job you just finished, the reaction it got and who did what turns your page into the portfolio people actually look at.

We start with the free website audit, then look at what businesses like yours in Manchester are already posting and what they are ignoring. That tells us where your customers actually are, which accounts are worth running, and which one you should quietly stop paying attention to.

Next comes a plan for the month ahead: what goes out, on which account, and why each post exists. You see the lot in one go. Nothing is written to fill a calendar, and if a week is busy for you, we build the plan around it.

Posts are written the way you talk, using your photographs and the jobs you have actually done. You approve every one before it goes out, and you can rewrite anything you do not like. Nothing gets published in your name that you have not read.

Then we schedule everything, keep an eye on comments and messages, and send you a report at the end of each month in plain English: what went out, what people did with it, what we are changing next. The accounts stay yours, and thirty days notice is all it takes to stop.