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Analytics & Optimisation

Analytics set up properly, so the numbers mean something.

Analytics set up properly, so the numbers mean something. Most businesses have Google Analytics installed and have never once opened it, and plenty of the ones who do cannot answer the only question that matters, which is where the business is actually coming from.

£350 Price agreed upfront No hidden extras
SPECIFICATION — ANALYTICS SETUP Analytics & Optimisation
What you get

Everything included, nothing hidden.

WHAT YOU GET — INCLUDED Analytics & Optimisation
GA4 implemented and configured
Conversion tracking for what matters
Events for the actions people take
Spam and internal traffic filtered out
Search Console connected
A dashboard showing what you want to see
A walkthrough
SCOPE7 deliverables included
The detail

You get GA4 implemented and configured, conversion tracking for the things that matter to your business, events for the actions people actually take, spam and internal traffic filtered out, Search Console connected, a dashboard showing what you want to see, and a walkthrough so you know how to read it.

Analytics is not a box you tick. Set up badly it will tell you confident nonsense, and every decision you make afterwards is built on it. Filtering your own team out is a good example: without it, your staff visiting the site all day looks like traffic, and the pages you visit most look like your most popular. It takes about two days and it is the foundation everything else reports against.

Who this is for

You have Analytics installed and you do not trust it, or you have never looked. You cannot say which pages bring you business or which of your marketing is worth the money. You are about to spend on ads or search and you want to be able to tell afterwards whether it worked, rather than guessing from how busy the phone feels.

When this is not the right answer

If you are buying a PPC setup from us, this is included there rather than bought separately, because the tracking has to work for the ads to be manageable at all. If your measurement is already set up properly and what you want is improvement rather than data, the Conversion Rate Optimisation is the next step instead.

How it works

Step by step.

01
Implement GA4
02
Configure conversions and events
03
Connect Search Console
04
Build dashboard
05
Verify
Typical timescale
Around 1 week, once we have what we need from you.

Common questions

Whatever actually matters to you: an order, an enquiry, a booking, a sign-up, a phone call from the website. Agreeing that list is the first part of the job, because tracking everything equally is the same as tracking nothing.
Because you and your team visit your own site far more than any customer, and unfiltered that makes your numbers wrong in a way that flatters you. Your most visited page turns out to be the one your staff open every morning, and decisions get made on it.
That is the point of it, and of the walkthrough at the end. The standard analytics interface is built for specialists. The dashboard shows the handful of numbers you actually want, in plain terms, so you can look at it in two minutes rather than avoiding it.
It is Google's own report on how your site appears in search: what people searched for, what they clicked, and any problems Google found. Analytics tells you what happened once people arrived. Search Console tells you what happened before. You want both.

How we make money

We charge for work, and that is all. Your ad spend, your software subscriptions and anything else bought on your behalf go on your own accounts at cost, with nothing added by us.

Our prices are published and they are the same for everyone.

Read how we work and how we make money →

Talk to us about measurement.

Straight answer, no obligation. Tell us what you need and we will tell you what it takes.