Business to business campaigns targeted by job title, company size and industry. LinkedIn is the only platform where you can put an ad in front of a finance director at a company of a particular size in a particular sector, and that is the entire reason to use it.
The work is different from other platforms because the targeting is the product. Building the audience is the job: defining exactly who you are trying to reach by role, seniority, company size and industry, and getting that right before a penny is spent. You get campaign structure, that audience research and build, conversion tracking, and ad copy written for a professional audience.
Clicks cost considerably more here than on Google or Meta, and that is not a fault in the platform. It only makes sense when a single new client is worth a lot to you, because you are paying a premium to reach a specific person rather than a broad audience. If your average client is worth a few hundred pounds, the numbers will not work and we would rather say so now.
You sell to other businesses and you know exactly which job title signs off the purchase. Accountants, solicitors, consultancies and recruiters are the obvious fits. One new client is worth thousands to you over the time they stay, you have a long sales process rather than an instant purchase, and you need to reach a specific role rather than anybody who happens to be searching.
If you sell to the public, this is the most expensive way to reach them and the Meta Ads Setup or the Google Ads Setup do it for a fraction of the cost. If a new client is worth a few hundred pounds rather than a few thousand, the click prices will not support it. And if you cannot name the job title you are targeting, the targeting advantage is worth nothing and you are paying a premium for it anyway.
We charge for work, and that is all. Your ad spend, your software subscriptions and anything else bought on your behalf go on your own accounts at cost, with nothing added by us.
Our prices are published and they are the same for everyone.
Read how we work and how we make money →Straight answer, no obligation. Tell us what you need and we will tell you what it takes.