Facebook and Instagram campaigns built, with your pixel set up properly.

On Google somebody is already looking for what you sell. On Meta they are not looking for anything, so the work moves from choosing keywords to choosing who sees the ad and giving them a reason to stop. You get the campaign structure, audience research and audience building, the pixel installed and tested, conversion tracking, and a creative brief. If you sell products, your catalogue is connected so your items can be shown directly, and orders are tracked back to the advert that produced them.

Meta burns through creative faster than search does. The same image and the same words stop working after a few weeks because the audience has seen them, so this is a channel that needs new material regularly rather than a set-and-forget account. That is a real ongoing commitment and it is better to know it now: the Ad Creative produces fresh creative each month if you cannot produce it yourself.