Your Google campaigns brought across to Bing, where the clicks cost less. This is the cheapest way to add a second platform, and it is cheap for a specific reason.
Microsoft Ads imports campaigns directly from Google, so this is an import and a proper check rather than a build from nothing. That is why it is priced where it is. What you are paying for is the import done correctly, the settings that do not carry across put right, and somebody making sure the campaigns behave the way they should on a different platform rather than assuming they will.
The volume is smaller than Google and the clicks typically cost less. It tends to be strongest in business to business and finance, which is worth knowing before you decide. It takes about two days, and the ongoing management add-on is priced lower than the other platforms for the same reason the setup is: the campaigns already exist.
You are already running Google Ads that work, and you want more of the same volume without paying Google prices for every click. You sell to other businesses, or you are in a sector like finance where the Microsoft audience is stronger than its overall market share suggests. You want a second platform that costs little to add.
If your Google campaigns are not working yet, importing them to Bing gives you the same problems on a second platform. Fix Google first. If you sell to consumers on impulse or your customers are young, the audience is a poor match and the Meta Ads Setup or the TikTok Ads Setup fit better.
We charge for work, and that is all. Your ad spend, your software subscriptions and anything else bought on your behalf go on your own accounts at cost, with nothing added by us.
Our prices are published and they are the same for everyone.
Read how we work and how we make money →Straight answer, no obligation. Tell us what you need and we will tell you what it takes.