Most businesses are spending money on marketing with no idea what's driving results. We set up GA4, Google Search Console, and custom dashboards so you can see exactly where your visitors come from — and what makes them convert.
Monthly reporting from — or £350 one-off setup
Properly configured with goals, events, and conversion tracking
Monthly report — one clear page you'll actually read
Jargon in our reports — plain English that tells you what matters
Most small businesses have some form of analytics installed — but either it's not set up properly, nobody ever looks at it, or the reports are so full of jargon they're impossible to act on.
Without proper analytics, every marketing decision is a guess. You might be doubling down on a channel that's driving zero conversions — or completely ignoring the one that's actually driving all your enquiries.
No idea how many visitors you're getting — basic traffic data that should be table stakes, but many businesses don't even have this reliably.
Don't know what's converting — which pages, which sources, which campaigns are actually driving enquiries — and which are wasting budget.
Flying blind on marketing spend — if you can't attribute revenue to marketing activity, you can't make good decisions about where to invest.
Old Universal Analytics still running — Google sunset UA in 2023. If you're still relying on old data, you may be missing key insights entirely.
Reports nobody reads — dense dashboards full of metrics that don't connect to business decisions. Data for data's sake.
We set up analytics properly, connect everything that needs connecting, and translate the data into decisions you can actually act on.
Full Google Analytics 4 installation and configuration — events, goals, conversion tracking, audience segments. Set up the right way so the data you collect is actually meaningful.
GSC connected and configured — keyword performance, click-through rates, impressions, indexing errors. The data that tells you how Google sees your site.
A single dashboard showing the metrics that matter for your business — not 47 charts nobody uses. Built in Looker Studio so you can access it any time.
Track every meaningful action — form submissions, phone click-to-call, email clicks, purchases, bookings. See which marketing activities are actually driving results.
A one-page monthly report that tells you what happened, what it means, and what we recommend. Written for business owners, not data scientists.
Connect your analytics to your SEO, PPC, and social media so you can see which channels are driving the most valuable traffic — and make smarter budget decisions.
Whether you have existing analytics or nothing set up at all, we start with an audit and build from there.
We review your current setup — what's tracking, what's missing, what's misconfigured — and identify the data gaps causing blind spots.
GA4 installed properly, conversions tracked, GSC connected, and a custom Looker Studio dashboard built around your business metrics.
We walk you through your new dashboard — what each metric means, how to read it, and what to look for each month.
A plain-English summary every month — what the data shows, what's changed, and what we recommend doing about it.
Get everything set up once, or have us monitor and report every month. Both options available.
Get everything configured and ready to use
Ongoing monitoring, insights, and reporting
All prices + VAT. Monthly reporting includes the initial setup. Minimum 3-month commitment, then rolling monthly.
"I had no idea our website was getting 2,000 visitors a month and almost none of them were calling us. Whitfield IT showed me exactly why, fixed the tracking, and now I can actually see where my marketing money is going."
Free analytics audit — we'll tell you exactly what's set up, what's missing, and what it's costing you.