Know what your website is actually doing.
Most businesses have Google Analytics installed and have never once opened it. Even the ones who do usually cannot answer the only question that matters, which is where the business is actually coming from. We set the measurement up so it tells you something useful, then use it to make the site work harder.
Tracking live by Tuesday 13 October for the £350 setup, which itself takes about two days. GA4 set up properly, reported in plain English.
One-off analytics setup. Conversion work from £599/month
Properly configured with goals, events, and conversion tracking
Monthly report: one clear page you'll actually read
Jargon in our reports: plain English that tells you what matters
Every marketing pound, measured. See exactly what each channel returns.
Most small businesses have some form of analytics installed, but either it's not set up properly, nobody ever looks at it, or the reports are so full of jargon they're impossible to act on.
Without proper analytics, every marketing decision is a guess. You might be doubling down on a channel that's driving zero conversions, or ignoring the one driving all your enquiries.
Visitor numbers you can trust. Analytics set up and checked, so you know how many people visit and where they come from.
What converts, named. Which pages, sources and campaigns bring enquiries, and which spend brings nothing.
Spend tied to results. Enquiries traced back to the channel that brought them, so you can decide where the next pound goes.
GA4 recording properly. Google switched off Universal Analytics in 2023. GA4, set up and checked, takes over from the day we start.
Reports you will read. The few numbers that change a decision, in plain English, and nothing kept for the sake of it.
Analytics that tell you something useful.
Analytics is not a box you tick. Set up badly it will tell you confident nonsense, and every decision you make afterwards is built on it. Set up properly it tells you which pages bring you business, which ones lose people, and which of your marketing is worth the money.
Once the measurement is honest, improvement gets straightforward. We test changes to your pages against each other, keep what works, and drop what does not. This needs traffic to work. Below about two thousand visits a month there is not enough data to tell a real improvement from random chance, and anyone selling you testing at that level is selling you noise.
Around one in five people has a condition that affects how they use a website. If yours cannot be used with a keyboard, read by a screen reader, or seen properly by someone with poor contrast vision, those people leave. There are also legal obligations here depending on who you sell to.
Full Google Analytics 4 installation and configuration: events, goals, conversion tracking, audience segments. Set up the right way so the data you collect means something.
GSC connected and configured: keyword performance, click-through rates, impressions, indexing errors. The data that tells you how Google sees your site.
A single dashboard showing the metrics that matter for your business, not 47 charts nobody uses. Built in Looker Studio so you can access it any time.
Track every meaningful action: form submissions, phone click-to-call, email clicks, purchases, bookings. See which marketing activities drive results.
A one-page monthly report that tells you what happened, what it means, and what we recommend. Written for business owners, not data scientists.
Connect your analytics to your SEO, PPC, and social media so you can see which channels are driving the most valuable traffic, and make smarter budget decisions.
How we set it up.
Whether you have existing analytics or nothing set up at all, we start with an audit and build from there.
We review your current setup: what's tracking, what's missing, what's misconfigured, and identify the data gaps causing blind spots.
GA4 installed properly, conversions tracked, GSC connected, and a custom Looker Studio dashboard built around your business metrics.
We walk you through your new dashboard: what each metric means, how to read it, and what to look for each month.
A plain-English summary every month: what the data shows, what's changed, and what we recommend doing about it.
One-off setup or ongoing reporting. You choose.
Get everything set up once, or have us monitor and report every month. Both options available.
"Since the new website went live, we’ve also seen a significant improvement in organic traffic, which is exactly the type of long-term result we were hoping to achieve."
Your questions on analytics.
Know your numbers.
The free analytics audit covers what's set up, what's missing, and what it's costing you.