Exactly how much of your ad budget went nowhere, and what to do about it.
Exactly how much of your ad budget went nowhere, and what to do about it. The headline finding is a number in pounds: we tell you how much of your spend was wasted in the last ninety days.
£299, price agreed upfront, no hidden extras.
£299 One-off, fixed price.
- Price agreed
- upfront, no hidden extras
Card or Apple Pay through Stripe. Receipt and invoice emailed. We are in touch within one working day.
Everything included, nothing hidden.
PPC Audit
13 things included, from our PPC / Paid Ads work
You grant read-only access to your own account, which takes about a minute, and we analyse the last ninety days properly rather than working from a screenshot or an export. We quantify wasted spend by comparing the search terms you actually paid for against the ones you meant to bid on.
We check negative keyword gaps, campaign structure and budget allocation against performance, quality scores and what they cost you, auction insights showing who you are really up against, Performance Max asset groups and shopping feed health where those are running, and whether your landing pages deliver what the adverts promised.
The one that surprises people most is conversion tracking. A large share of accounts record conversions wrongly or not at all, which means every optimisation decision made since has been based on numbers that were not true. We validate it and check the attribution model.
What comes back is a prioritised plan, quality checked by our team, with you within 24 hours.
Who this is for
You are spending on Google Ads and you cannot tell whether it is working. Somebody set the account up, perhaps an agency you have left, and nobody has looked at it properly since. You suspect money is going somewhere it should not, or you are considering changing agency and want an independent read on the account before you decide.
When something else fits better
If you have no ad account yet, there is nothing to audit and the Google Ads Setup is where you start. If you already know the account is beyond saving and you want it rebuilt rather than diagnosed, go straight to the setup. This finds and explains problems; it does not fix them.
Step by step.
You grant read-only access to your own Google Ads account, which takes about a minute. We can see everything and change nothing, and you can remove it at any time.
We work through the last ninety days in the account itself, covering structure, budgets, quality scores, auction insights, landing pages and conversion tracking.
We compare the search terms you paid for against the ones you meant to bid on, and put the waste as a figure in pounds.
You get a prioritised plan, quality checked by our team and with you within 24 hours, written so any team or agency could act on it.
"Nothing is ever too much for Alex and he operates calmly, methodically and with an unflappable approach."
Common questions
How we make money: we charge for work, and that is all. Your ad spend, your software subscriptions and anything else bought on your behalf go on your own accounts at cost, with nothing added by us. Our prices are published and they are the same for everyone. Read how we work and how we make money →
Talk to us about your ads.
Straight answer, no obligation. Tell us what you need and we will tell you what it takes. Or ring 01244 565 666.