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A complete identity system, with the rules for using it.

A complete identity system, with the rules for using it. This is for when several people produce material for your business and it needs to look like one company rather than five.

From £1,500 Price agreed upfront No hidden extras
SPECIFICATION — BRAND IDENTITY SYSTEM Design & Creative
What you get

Everything included, nothing hidden.

WHAT YOU GET — INCLUDED Design & Creative
Full logo suite
Colour and type system
Usage guidelines
Templates for the things you produce regularly
All source files
SCOPE5 deliverables included
The detail

You get a full logo suite, a colour and type system, usage guidelines, templates for the things you produce regularly, and all the source files. The guidelines and templates are what separate this from a logo package: they are what let somebody who is not a designer produce something that still looks right, which is the actual problem in most growing businesses.

A logo on its own is not a brand. What matters is whether you look consistent and credible everywhere somebody runs into you: your website, your emails, your van, your invoices, a document sent by somebody in your team who has never spoken to a designer. That consistency is what this builds, and it is designed with the website first because that is where most people will meet you.

Who this is for

You have grown past the point where one person produces everything, and material is going out that does not look like it came from the same business. You are bidding for larger work where looking established matters. Or you are rebranding and want it done thoroughly rather than a new logo dropped onto everything else unchanged.

When this is not the right answer

If you are a small team and one person makes everything, the Graphic Design Package gives you the essentials for considerably less and the guidelines would go unread. If what you need is a full brand strategy with market positioning and research, that is a brand agency's job and we would rather point you at one than pretend otherwise.

How it works

Step by step.

01
Brand discovery
Needs you
02
Logo suite
03
Colour and type system
04
Guidelines
05
Templates
06
Handover
Typical timescale
Around 3 weeks, once we have what we need from you.

Common questions

How to use the identity correctly: logo spacing and minimum sizes, which colour combinations are allowed, how type should be set, and what not to do. It exists so somebody who is not a designer can produce something that still looks like your business.
Templates for the things you produce regularly, agreed with you: usually documents, proposals or quotes, presentations and social graphics. The point is that the material you make most often is the material that most needs to look consistent.
That one gives you a logo and the basics to use it. This is a system: a full logo suite, defined colour and type, the rules for using them, and templates so other people can apply it. You want this when more than one person produces material.
We work out enough about who you are talking to and what makes you different to design something appropriate. Full brand strategy and market positioning is a different discipline and a bigger budget, and we will say so rather than half-doing it.

How we make money

We charge for work, and that is all. Your ad spend, your software subscriptions and anything else bought on your behalf go on your own accounts at cost, with nothing added by us.

Our prices are published and they are the same for everyone.

Read how we work and how we make money →

Talk to us about design.

Straight answer, no obligation. Tell us what you need and we will tell you what it takes.